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Healthcare
Candidate Experience

Why Using Technology in Your Hiring Process Gives Your Healthcare Brand a Competitive Edge

August 7, 2023
Tamara Green-Munro

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Say it with us now, folks — Get. With. The. Times.

From the way we shop to the way we communicate, technology has transformed everyone’s daily lives. So it’s high time we started applying this mindset to the hiring process too. The days of mailed resumes and rolodexes are long gone (please tell us you don’t have people still mailing in their resumes). And while change can be difficult, you’ll be glad you updated your processes sooner rather than later. 

With the rise of remote work and telehealth, there’s never been a better time to optimize your hiring process with technology. Your brand’s reputation, image, and reach depends on it. So let’s explore how implementing technology into your hiring process can promote your brand, enhance your candidate experience, and give you a competitive edge.

Make Candidates Love You

When your candidates have a positive experience interviewing with you, your organization by extension automatically comes across as a more attractive place to work. We’re talking like, winning-the-lottery attractive. 

By implementing technology to reduce the manual, repetitive tasks on your plate, you create a more efficient and frictionless experience for your candidates. An example of how this might look in practice would be implementing an on-demand interviewing solution, which gives candidates the flexibility to interview from anywhere and at any time, making the process as convenient and painless as possible for them.

Be a Unicorn in a Field of Horses

Using technology also makes your recruitment process stand out to job seekers. You don’t need us to tell you this, but the healthcare market is extremely competitive right now. So when a candidate experiences a smooth and efficient hiring process where they feel their time is being valued, it leaves a lasting impression. Incorporating innovative methods of hiring demonstrate that your brand is forward-thinking and embracing change in order to make better decisions. Which is especially valuable when you need to appeal to younger generations of candidates, who see technology as an expected certainty of life, not some kind of frightening future state.

In addition, the time and money you’ll save gives you a leg up on the competition. While other organizations are stuck in their antiquated past and taking days to communicate with candidates and get even the first phone screen completed, you’ll be leaving them in the dust. You’ll be able to screen, assess, and move hundreds of candidates through your hiring process in the same amount of time it takes your competitors to process just a handful. 

Wave to them in your rear-view mirror for us, would you? 

Unlock Your Superpowers

Last but certainly not least, technology helps you make better-informed decisions regarding your candidates. Technology can be used to suss out deal-breaker qualification criteria, and provide a more objective and standardized assessment of your candidates' skills and qualifications. This can help ensure that only your best candidates move to the next stage and helps you not waste your time on candidates who aren’t actively engaged or qualified for the role. 

Embracing technology in your hiring process is no longer just an option—it’s a necessity if you want to stay competitive. By being strategic in the choices you make regarding technology-based recruitment processes, you’re putting your brand in the best position for success and growth. So as the landscape of healthcare hiring continues to evolve, let technology be your trusted ally, not your enemy.

Build a high-volume recruiting engine that drives itself

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